The BIBS Colour pacifier has been a bestseller for more than 30 years and is still the most iconic baby accessory and highly loved pacifier. The natural soft latex cherry shaped nipple and matte lightweight shield is designed to be the most similar shape to a mother’s breast and is therefore recommended by midwives to support natural breastfeeding – as both the specific length and shape of BIBS Colour gives the baby the right sucking technique at the breast. The round light shield faces away from the baby’s face to ensure the supply of air to the sensitive skin around the mouth. The pacifiers are all made of the highest quality and are completely free from BPA, PVC and phthalates.