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About Us


BabyDink is the Original all-in-one Australian newborn carrier.

Born from a place of connection and love, BabyDink is designed with simplicity, support, safety and nurturing at its core.

 Known as the ‘no wrap wrap’, BabyDink simplifies babywearing for new parents.

 It is simply put on and worn like a top. This one just happens to fit a little special bundle of love inside. No buckles, clips or confusing wrapping process. 

Founded by Australian mum of two Jen Wilson, who first had the idea for BabyDink when she was a new mum over 20 years ago living in Byron Bay.

“I loved wearing my daughter and having her close particularly in those special early months of getting to know each other, but I found trying to master the wrapping technique so time consuming, and all of the buckles and clips on the options available really fiddly and unnecessary,” says Jen.

The idea to simplify baby wearing for parents followed her around and she began to see (from becoming obsessed in observing other parents carrying their bubs) she was not alone with her frustrations. From there, through enlisting the help of chiropractors, midwives, osteos, lactation consultants and vast number of new mums the design process began.

Inspired by the rich tradition of Indigenous cultures, who used babywearing to allow freedom of movement and important bonding for babies and parents. BabyDink is specifically designed for the first six months of a baby’s life. Making it perfect for kangaroo care, babywearing and skin-to skin contact for even the tiniest little loves from birth.

BabyDink is supportive, safe, comfortable, looks good and provides soft, flexible support for bub’s head. Leaving the wearer handsfree to take on life and all that parenting brings.

The weight of  BabyDink is distributed evenly over your upper body, so it won’t tug on your shoulders or back, and it is also endorsed by the Australian Hip Dysplasia Institute of Australia so you know bub is always in a safe position.  

All BabyDink carriers are created using an organic fabric that is specially knitted for BabyDink in Melbourne Australia.

Beautifully soft, breathable, and available in a range of shades that will make you look as good as you feel. It is also pre-shrunk to ensure no stretching or sagging.

BabyDink is the first baby carrier to cater for all sizes 4-24 AU, making it a favourite among parents and caregivers around the world.

We hope you find it brings you connection with your babe and convenience in your modern parenting journey.

From our family to yours. With LOVE...X