The Story Behind BabyDink’s Partnership with Outland Denim by Maeka

In 2023, BabyDink took a bold step forward in its journey of making a difference by partnering with Outland Denim by Maeka. Outland Denim is a pioneering BCorp Certified brand, known for making a real, tangible impact on both the environment and the lives of many. 

For us, it’s more than just joining forces with another brand; it’s about sharing values that go beyond business making sure that every BabyDink product is crafted with love and care, not just for your family’s comfort, but for the world we all share.

Why We Chose Maeka as Our Manufacturer

Maeka is not just a brand; it's a movement with a mission to create meaningful change. 

I resonate deeply with Maeka’s mission to create meaningful change. As a BCorp Certified company, Maeka stands at the forefront of responsible business practices, where every action and decision is made with a deep commitment to benefiting both people and the planet. Their certification isn't just a badge; it's a promise to uphold the highest standards of social and environmental performance, accountability, and transparency.

Beyond Outland’s dedication to sustainable manufacturing, the reason we chose Maeka stems from a shared vision of empowering women and inspiring a world where no one is left behind.

At BabyDink, we’re not just making products—we’re also committed to making a difference. Through Maeka, we’re giving those who’ve faced unimaginable challenges and injustice tools and resources to rebuild their lives. 

Made for Women, Crafted by Women

BabyDink was born out of a deep passion for supporting women, especially new mums, in their daily lives. But our vision stretches beyond the individual moments of parenthood; we aim to create lasting, positive change that resonates with women everywhere.

The Heart of BabyDink: Women’s Empowerment

We understand the unique challenges that women, particularly new mums, face every day. Whether it's balancing the demands of caring for a newborn, managing household responsibilities, or returning to work, women are constantly navigating a complex web of expectations. BabyDink was created to be a reliable partner in this journey, offering products that simplify life and bring comfort and ease to everyday tasks.

But our commitment doesn’t stop at making life a little easier. We’re driven by a bigger purpose—a passion to make a meaningful impact on the broader landscape of women’s lives because we believe that when women are empowered, families, communities, and ultimately, the world become stronger and more resilient.

Maeka’s Stand Against Modern Slavery

In 2022, the Cambodian government prosecuted 292 traffickers across 88 cases under the country’s anti-trafficking law. Of these, 24 to modern slavery or forced labor, and 47 involved unspecified forms of trafficking, according to the U.S. Embassy in Cambodia.

Outland Denim by Maeka takes a stand against such injustices by supporting women who have been victims of these abuses. They support these victims by offering dignified employment and skills training, ensuring a sustainable livelihood.

Real Life Story of Soboen

"Before, my life was so difficult when I worked at the garment factory. But since I came to work with Outland, I feel l love working here and the factory has a good employee policy and conditions.

I have been able to share the education at Outland Denim with my family and my sister, who has a small child who’s always sick, about good hygiene and healthy eating. I told them that I needed to save money for my future too because I had learned about how to manage money. I can send some money that I get from employment at Outland to my parents at home and also save some money for my future expectations. With education here, I believe that I can use it in my daily life as needed. I just want to say thank you so much to the people who buy and wear the jeans or any Outland product.

When you say Outland products are easy and soft to wear, you know I feel so proud and happy with what we make. Thank you for always supporting Outland products." -Soboen*, Outland Denim (Cambodia) staff member, interview 22 May 2021

This is why we proudly support Maeka. Their dedication to uplifting vulnerable women aligns perfectly with our values, our shared dedication to ensuring that the materials we use, the processes we employ, and the communities we support are all part of a conscious effort to reduce our environmental footprint and promote ethical practices. 

What is B Corp Certification?

B Corp Certification is awarded to companies that meet the highest standards of social and environmental performance, accountability, and transparency. It’s like Fair Trade for companies, ensuring that they are not only profit-driven but also committed to the well-being of their employees, communities, and the environment.

What This Means for You: Making a Conscious Choice

When you choose BabyDink, you’re not just selecting a product—you’re making a conscious choice to support sustainability and ethical manufacturing. It’s a choice you can feel good about, knowing that your purchase contributes to a better world for future generations.

Our Continued Commitment to Sustainability

At BabyDink, our journey towards sustainability doesn’t stop here. We’re committed to continuously improving our practices, exploring new ways to reduce our environmental impact, and expanding our partnerships with like-minded organizations. Together with our customers, we’re building a future where comfort, quality, and responsibility go hand in hand.